(iv) Landing Page Planning and Construction

1.   Landing Page Planning Framework

Improve landing page conversion rates; architectural goals:

a. Address pain points and pique interest: Use concise and impactful graphics and text on the banner page and second screen to attract customers to stay.

b. Highlight selling points and respond to needs: Explain the product and its advantages, and what problems it solves for customers;

c. Build trust and guide conversion: Case studies and data dispel concerns, and calls to action and contact forms secure customers.

2.   landing page planning logic

Banner - Our Services: What do we do? Based on user concerns, make corresponding promises to pique their interest.

Our service advantages: We explain the process of fulfilling our promises and build a basic level of trust with our users.

Our service process: Listing the key points of guarantee for the entire process of order placement and delivery for the corresponding products.

Our client testimonials include success stories, best-selling and highly-rated content, and other supporting evidence, demonstrating our reasons for trust.

Our company's strengths: List our company's honors and certifications, production capabilities, and delivery capabilities.

Reciprocity, Call to Action (CTA): Set up a reciprocal marketing probe at the beginning, side, and end of the marketing campaign, and provide order instructions in the FAQ.

example:

A - First screen (Banner)

- Tell the client what we do? Incorporate core keywords into the title to improve ad quality score, and the client can also judge whether I can solve their problem through the title and description;

- Use awards, certifications, and logos of well-known clients to enhance user trust; and include a call to action (CTA) to facilitate user inquiries via in-screen messages.

B - Second screen (Banner)

- There are many consumer-facing (C-end) products for mini PCs. Our customers are mainly in commercial and industrial settings, so we have created an application scenario module to inform users in which scenarios our products can be used; each scenario includes a call to action.

- Below are the products that customers care about. During the background check, we found that users of electronic products are very concerned about the product specifications. We extracted the core parameters that users care about and put them above. We also explained which scenarios each model is most suitable for and provided a brief introduction to its functions and applications.

C - Third Screen

- We provided a detailed introduction to the product's features, advantages, and selling points. For different application pain points, we explained how our product solves them through various functions. Because there are many selling points, we selected four that are of interest to 75% of users.

- The client also has some OEM and ODM B-end clients, so it is also very important to introduce the company's strengths. We extracted some of the client's company advantages and included them in the content.

D - Fourth screen

- This section mainly contains answers to questions during the order process. Since the corresponding qualification certifications are displayed on the first screen, this section mainly features genuine customer reviews. trustpilot.com is a highly authoritative media outlet for reviews, and quoting customer reviews from them provides greater reliability and authenticity.

- Below are the FAQs, which mainly summarize frequently asked questions from users and answers to some product ordering questions;

- Synonymous keywords are also incorporated into this section to improve ad relevance scores;

E - Fifth screen

- Add a fixed bottom inquiry component at the bottom of the page to obtain customer inquiry information by providing users with valuable services and content;

- The page design includes a floating inquiry entry on the side, using a human-shaped image to attract users' attention;

1.   Landing Page Text Style Visuals

Creating a high-converting landing page is crucial for SEM. A well-designed landing page can significantly improve inquiries and conversion rates. This article outlines the essential elements of a landing page and the principles to follow when building one.

Visual creativity is aesthetically pleasing; attractive images and comfortable color schemes not only demonstrate professionalism but also integrate with the brand's visual identity to shape the company's visual identity. Localized copywriting that is understandable to foreigners, with precise word choice and fluent, natural expression, ensures both advertising relevance and ability to resonate with clients.

a. Create an engaging title

An engaging headline is the first thing visitors see on the Landing Page, and it has a significant impact on whether they decide to stay or leave.

Title: "AI + Data + CRM = more sales and happier customers." Features: Specific and results-oriented. Addresses potential problems or desires. Encourages visitors to learn more.

b. Write persuasive content

Effective copywriting is crucial for conveying value and persuading visitors to take action. Content: "We connect businesses with customers." Features: Describes the product's advantages, highlights the product's value proposition in one sentence, and encourages visitors to explore further.

c. Create eye-catching visual elements

Visual elements, such as images and videos, can enhance the overall appeal and impact of a landing page.

High-quality visual content   images: Make extensive use of visual elements such as people and icons. Characteristics: attention-grabbing, harmonious colors, visually comfortable, relevant and contextual, clearly showcasing the product or service. Conveys professionalism and credibility.

d. Design a user-friendly layout

Positive example: Clear and intuitive design; Features: Emphasis on white space, a prominent call to action. Each section has a clear theme and is logically interconnected.

e. Optimize for mobile devices

With the increasing use of mobile devices, ensuring a mobile-friendly landing page is crucial. Features: Responsive design, adapting to various screen sizes. User-friendly navigation and readability on mobile devices. Ensuring a consistent user experience across all devices.

f. Strong Call to Action (CTA)

A call to action is key to conversion, so it must be eye-catching and easy to find. CTA: "Free Trial" Features:

It is specific and action-oriented, emphasizing the value or benefits of the action.

g. Use the trust-building element

Trust signals can enhance visitor confidence and the credibility of webpage content. Features: Displaying customer testimonials or case studies.

Showcase industry awards or certifications. Use specific data to support your claims.