[Essential Knowledge for B2B Export Websites] How to Improve Website Conversion Rates

For those of you running B2B export websites, have you ever experienced the following situations?

Why is my website getting a lot of traffic, but users are only spending a short time on it? Why is the conversion rate low even though users are on the page?

If that's the case, then you may need to revamp your website pages.

To improve website functionality, you can start from the following two directions.

• High-quality visual identity (VI) pages.

A website's visual appeal is its "clothing," a crucial element of its branding. The first thing users see when they enter a webpage is its overall visual design, and the overall impression determines whether they stay on the site.

Visual creativity is key; attractive images combined with pleasing color schemes not only demonstrate professionalism but also integrate with the brand's visual identity to shape the company's visual identity. Websites can have diverse styles, but they must maintain a consistent overall style that aligns with the company's or brand's tone .

• Creating a high-quality landing page – text and frames.

A well-designed website visual interface can significantly improve user retention. However, a user's willingness to browse a website doesn't guarantee they'll make a purchase. Based on our analysis of high-quality business websites from international companies, we've found that the website landing page is a crucial factor influencing conversion rates.

How do you create a high-quality landing page?

The standard answer for Landing Pages, proven through long-term practice abroad, is an optimal architecture where every screen serves conversion, plus high-quality images and text.

There's a process to winning over customers, and the order in which you do it is very important!

To improve landing page conversion rates, a three-step approach to architecture is needed:

1. Directly address pain points and arouse interest.

The content on the banner page and the second screen is crucial. If users don't find the information they need on these two pages, they will lose interest and leave. Therefore, we need to use concise and impactful images and text on the banner page and the second screen, directly addressing user pain points as much as possible to entice them to continue browsing.

• Highlight selling points and respond to needs

— Explain the product and its advantages, and what problems it solves for customers?

Once you've captured the customer's interest, you can then naturally explain your own products and advantages, as well as what problems you can solve for the customer.

On these two screens, we can use concise text to explain our products and how we address customer pain points. Users can then customize the content to their specific needs.

3. Build trust and guide conversion

—Case studies and data dispel concerns; calls to action and contact forms secure clients.

Users who continue reading after viewing the first few screens are likely our target customers. At this point, we need to build trust with them to entice them to place an order.

How do we build trust? It's actually quite simple. We can show users some industry-related cases we've previously served, along with relevant data to demonstrate our capabilities and value.

After establishing a certain level of trust, we can place a conversion button and a contact form here to secure the customer in one fell swoop.

Due to space limitations, I won't go into detail about how to design each screen of a website page here. If you're interested, you can follow me; I'll teach you how to create a high-quality landing page in the next article.

The two steps above are crucial for improving the conversion rate of B2B export websites. A visually appealing webpage combined with convertible website content is an important tool for increasing website inquiry conversion. If your website's conversion rate is low, you might want to try making the changes suggested by the editor.

Follow Xiaochuang to learn more about B2B export website promotion!