What is the difference between Google Sales Agency and Google Digital Marketing?

Xiao Chuang: Most sales agency-type Google companies use a business model of charging less than 30% for technical services to seize the market. Each optimization specialist manages at least 30+ accounts. The excessive workload squeezes the account management time of each client, making it difficult to achieve good results. Therefore, they will simultaneously develop other foreign trade platform businesses to supplement their performance.

Google's digital marketing company boasts a professional team including marketing strategists, data analysts, PPC optimizers, designers, and programmers. They also specifically hire individuals with overseas study and work experience to calibrate localized content for target countries. The team conducts on-site learning and research to understand the business model, identify the client's core strengths, and study highly accurate keywords. They analyze conversion rates from keyword models to creative content to landing page dwell time, then meticulously match each step to develop an account strategy and build the account.

The difference between the two is that Google Sales Agency refers to selling Google's advertising products and services through agents, who are responsible for communication, sales and service with clients; while Google Digital Marketing Company directly provides advertising products and services to clients and works directly with them.