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What are conversion categories? Where did the previous categories go?
Source: 创同盟
Date: 2024-02-01
Views: 1183
Xiaochuang: When creating an ad campaign, you need to select a conversion category for conversion actions. Doing so makes subsequent PPC reporting and analysis easier by separating data by category. In May 2020, Google updated its description of conversion categories; there are now 12 or more conversion types, but Google divides them into three categories:
Sales categories: purchase, add items to cart, start checkout, or subscribe to recurring charges.
Inquiries category: Includes both online and offline operations, such as submitting a contact form, making an appointment, requesting a quote, making a phone call, or getting directions.
More categories: for specific Google Ads conversion tracking scenarios, such as page views.
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