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When creating an ad campaign, Google selects the Search Network and Display Network by default. Is this a problem?
Source: 创同盟
Date: 2024-02-01
Views: 1156
Xiaochuang: When creating a search network campaign, Google offers the option to choose the search network, display network, or both. For search campaigns targeting inquiries (rather than brand awareness), you should only choose the search network. This is because the conversion rate for clicks on the display network is significantly lower than search, increasing the cost per conversion with little benefit. When targeting keywords within the search network, ads will only appear on Google and search partners. If you also choose the display network, Google will attempt to show the ads on relevant websites, but not to people actively searching. Therefore, choosing the display network is a waste of money, as you won't get relevant traffic for actual conversions.
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