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Choose between manual bidding or automatic bidding.
Source: 创同盟
Date: 2024-02-01
Views: 1156
Xiao Chuang: Using manual CPC allows for better control over bidding in the long run. However, if you plan to test an ad campaign in just one or two weeks, you can choose enhanced CPC or maximize clicks. These bidding strategies allow Google to get the most clicks at the best price.
However, for advertisers, targeted CPA and targeted ROAS are the best bidding strategies. These two bidding strategies bid based on advertising cost or return on ad spend. In other words, they allow advertisers to invest the appropriate amount of money in their ads to achieve their expected return on investment.
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