This company secured orders worth over 100 million yuan in just 4 days; their overseas digital marketing is going viral!

Author: Xiao Chuang

Track: Garden Robot

The yard robot market is booming! Established players like Ecovacs, Dreame, and DJI remain firmly entrenched, while newcomers such as Changyao, Zhenghao, and Laifei Intelligent are emerging as rising stars. Leveraging the vast opportunities in the global market, strong demand, and the release of cross-border benefits, the international expansion of yard robots is perfectly timed!

In this booming market, Yarbo Hanyang Technology (hereinafter referred to as Yarbo) stands out as a top performer. Thanks to its exceptional overseas marketing and strong sales performance, its Google business website received approximately 100,000 visits in just three months, and secured over 60,000 global orders in just four days, generating hundreds of millions of US dollars in transactions!

What exactly did Yarbo, as an emerging brand, do right? Let's break it down! The full article contains 2500 words and is estimated to take 3 minutes to read.

Leading the Way with Blockbuster Products: Creating Market Hit Products + Building Loyal Users + Brand Building

Effective international digital marketing is its real competitive advantage.

CTMON understands that the United States, as a country with a high proportion of single-family homes, has more than 120 million households, of which more than 80 million are single-family homes.

The tasks of cleaning and maintaining the yard, mowing the lawn, and shoveling snow are heavy and time-consuming, which has led to a strong demand for yard robots.

Yarbo's 3-in-1 garden robot became a best-selling product. This technological leadership not only brought Yarbo market share but also enabled them to stand out in the highly competitive smart garden robot market.

According to CTMON, efficient overseas digital marketing is its true core competitive advantage. From the very beginning of its international expansion, Yarbo has insisted on establishing itself as a brand, focusing on building a business website, actively acquiring private traffic, and accumulating brand awareness.

PART-01 This is how foreigners do it: Google business website

Master your business website and make your products flourish from design to marketing!

Conversion rates on one hand, precise traffic on the other!

1. Design a localized business website with accompanying images to build trust and reliability.

How to create a high-quality business website? From the differences in mainstream opinions between China and overseas, we can see that overseas consumers pay more attention to the inclusiveness and diversity of aesthetics.

We all know that color selection is not just for aesthetics, but also a unique form of communication. It can evoke emotional resonance, influence user perception, and even determine whether to buy your product in an instant.

Yarbo's business website design achieves this: simple and elegant, with soft yet vibrant colors! Its overall style uses black and yellow as the main colors, maintaining harmony with the brand logo. It primarily features product images and highlights core business aspects, making the theme very clear. The card-style design groups the content, maintaining a clear structure while appearing neat and tidy.

Building a high-end business website is about building trust from a single page! The strategies implemented by Yarbo not only enhance the overall credibility of a website but also give brands a competitive edge in the fiercely competitive international digital marketing landscape.

2. Visual localization: Small details in the layout make marketing easier for leading generation.

A consistent visual design, a clean and prominent banner, and a seamless responsive experience are some of the small details that Yarbo uses to attract and retain users. This is Yarbo's secret to getting over 30,000 monthly visits to a business website.

The opening video layout effectively piques user interest. Visually, the video showcases scenes, aesthetics, and 3D models that resonate with the lifestyles of foreigners. Yarbo focuses on family life as its core application scenario, starting with its winter snow-sweeping function and then detailing the robot's other functions as the seasons change.

A guide to "speeding up" your business website!

A crucial aspect of improving user experience: How can business websites optimize loading speed?

CTMON found that 79% of customers are unlikely to make a repeat purchase if they are not satisfied with website performance; 64% of smartphone users expect websites to load within four seconds; and 47% of online buyers expect web pages to load within two seconds.

Despite having multiple videos uploaded to Yarbo's aggregation page, it still managed to display them in 2 seconds! How did they manage that?

A good business website building system often provides optimization technology throughout the entire website building process.

01. Optimize image quality. Image size directly affects page loading speed, so it is essential to consider that images must be balanced with website performance.

02. Optimize the code: By compressing HTML, CSS, JavaScript, and images, using CSS Sprites technology, and optimizing caching settings, you can reduce the file size of web pages, reduce the number of requests, and speed up the website.

03 In addition, there are other tips, such as using CDN technology, utilizing lazy loading, avoiding plugins, and deploying caching . These are all common website speed-up tricks used by CTMON.

In summary, videos combine audiovisual elements, which can attract more customers, expand market reach, and enhance brand and corporate awareness. By publishing videos along with related titles, descriptions, keywords, and tags, SEO performance can be improved.

3. Language localization allows users to understand the true brand.

Cross-cultural communication is a challenge that 98% of companies face during their international expansion!

According to Forrester's research:

A good user experience can increase conversion rates by up to 400%. This means that if a business website has a conversion rate of 2%, then by optimizing language localization, the conversion rate can be increased to 10%.

For example

In Yarbo's presentation language

①The All-in-One Yard Solution; ②An Intelligent Yard Robot to Meet All Yard Care Needs.

CTMON analysis yielded

01 Yarbo has conducted in-depth research and ensured that the language used on the entire website is consistent and fully in line with the logic of language localization.

02. Focus on the business theme, stimulate and awaken pain points, and highlight the core selling points and advantages of the product or service.

03 The content matrix follows the AIDCA principle - Attention, Hold Interest, Create Desire, and Action.

04. The language is concise and clear, making it easy for foreigners to understand and remember.

In fact, a business website is like the "face" of a company; it needs to make a good first impression to attract customers to browse further. Therefore, the overall design style, color scheme, language localization, and page layout of the website are crucial!

If you don't believe me, look at the data from SimilarWeb. In three months, Yarbo's Google business website received approximately 100,000 visits . The majority of the website traffic came from direct traffic (51%) and organic traffic (30%) .

Most users enter the website by searching for brand and product keywords. The business website alone generates over 100 million US dollars in annual revenue. This is the charm of overseas digital marketing - precise traffic!

CTMON said

According to CTMON, the yard robot industry is projected to grow at a CAGR of over 16% from 2023 to 2032. For Chinese companies seeking international expansion, overseas digital marketing represents a vast untapped market. The yard robot international expansion sector continues to attract significant capital investment, with hot money pouring in.

 Of course, Yarbo has many more website marketing tactics than we can cover here. We have compiled a detailed 40-page analysis covering off-site promotion, on-site marketing and more. Scan the QR code to add us and receive a free copy!

We are CTMON, specializing in digital marketing for growing businesses both domestically and internationally. We help you acquire qualified inquiries and improve sales conversion rates. We consistently apply Western thinking to business website SEO, continuously improving landing page conversion rates and providing landing pages with the precise traffic they need.

➢ Develop an SEO content strategy before building a business website.

➢   business website is a tool to support SEO content strategy.

➢   combines conversion power (aggregation page) with precise traffic (content matrix).

We help clients build effective online marketing lead generation channels, tracking the entire marketing lifecycle from inquiries to sales, ROI, and more. We have served over 300 growing companies and over 100 well-known companies in various industries.