The international expansion of the home furnishing industry is unstoppable, and this company is making big money just through its business website!

Track Analysis: Home Furnishings

Author: Xiao Chuang

Home furnishings is one of the most challenging sectors for domestic brands expanding internationally. In the future, building an international brand and gaining long-term consumer trust will be the most important "stabilizers" for export businesses to succeed in the home furnishings export business.

The main challenges are as follows:

1. Significant cultural differences;

2. Localization difficulties;

3. High cognitive barriers.

According to Statista, the home furnishings industry is projected to reach a total size of $932.2 billion by 2028. CTMON has also outlined four key factors driving international expansion in the foreign trade sector: business website, Google SEO, Google SEM, and social media!

Today we'll talk about Homary, a home furnishing brand with international expansion. How did Homary go from a rising star brand to a top 50 global brand in terms of overseas digital marketing?

Chapter 01 --Digital Marketing Highlights -- Leveraging Trends to Boost ROItraffic

1) Limited-time discounts: People are usually more afraid of "losing" than "gaining". Therefore, creating a sense of urgency and making consumers feel that "this is a once-in-a-lifetime opportunity" is one of the effective ways to encourage consumers to place an order.

Homary has also created a dedicated promotional section that clearly indicates discounted prices and limited stock to shorten users' purchasing decision time. Compared to other furniture brands, Homary's business website marketing is clearly more effective at capturing users' hearts.

As expected, Homary's business website receives over 3 million monthly visits and has accumulated more than 3,800 consumer reviews, including over 3,300 five-star reviews, with an overall rating of 4.8.

2) SEM campaign techniques

The traffic to the Homarybusiness website primarily comes from paid search, direct access traffic, and organic search traffic .

In terms of SEM, according to Ahrefs' analysis, Homary's paid advertising keywords are mainly focused on brand keywords and competitors' brand keywords. The advantage of this approach is that it can both maintain its own brand traffic and gain a share of its competitors' brand traffic.

In terms of organic search, Homary's organic search keywords mainly focus on terms related to the brand and industry. Avoiding highly competitive popular keywords and choosing less difficult mid-to-long-tail keywords is also an effective strategy.

3) Blog marketing to easily improve website traffic

Homary's blog page contains numerous long articles related to furniture, including tutorials on furniture selection, styles, color matching, and size selection. These articles serve two purposes: firstly, they guide consumers and enhance brand trust; secondly, they can be used for business website SEO, increasing website content, optimizing website ranking, thereby improving traffic and acquiring targeted customers.

Overall, the reason why Homary's business website can generate high revenue is that its framework as a sales-oriented business website is very well built. When consumers enter the business website, they can solve their three key problems of price, quality, and selection through discount information, customer reviews, and blog content. This step-by-step process helps consumers make a purchase decision, and such a business website naturally has a very good conversion rate.

Chapter 02 -- Localization Marketing Highlights: Bringing Limitless Opportunities to Business Websites

For cross-border brands, good social media can not only expand brand influence, but also bring traffic to the business website and brand, achieving a combination of brand building and sales performance.

1) "Localization of Influencers and Online Personalities"

Homary places great importance on influencer marketing and offers 30% to 40% higher commissions compared to other platforms, which is why many influencers are willing to promote their products there.

In addition, social media pages usually include links to business websites that drive traffic . It is roughly estimated that social media can bring hundreds of thousands of traffic to business websites every month!

CTMON discovered that many export businesses don't actually understand why they should do social media marketing, believing that interacting and sharing with users on social media doesn't bring actual performance results. However, this is not the case.

2) Language localization

Localization of a business website is crucial for successfully converting customers. It's not only a key to success for business website sellers expanding internationally, but also an essential step in brand transformation.

Here's how CTMON, with 11 years of experience in overseas digital marketing, does it:

01 Market Research : We will conduct in-depth market research in target countries to understand the language needs of each country and clarify the priority of translation.

02. Choose the right translation tool : Use advanced translation tools such as Google Translate and DeepL to improve translation quality.

03 Professional Foreign Language Editing Team : "We manually review the translated content to ensure accuracy and authenticity, allowing overseas users to feel the company's sincerity and professionalism."

04 Continuously optimize multilingual services : By collecting user feedback, we continuously optimize multilingual services to better meet the needs of global users and improve user satisfaction.

Chapter 03 -- SEO Web Crawler Backlink Tools: Achieving Inquiry Freedom Through Business Websites

Lead generation costs have always been a major concern for foreign trade business owners! How can you develop more customers at the lowest cost? Business website lead generation may be the optimal solution to this problem.

Why does CTMON keep emphasizing that everyone doing foreign trade must have their own business website? Perhaps it's because, like the rising star in the home furnishing industry, Homary, we've mastered SEO crawler backlink tools! Whether it's keyword research, competitor analysis, data collection, or website optimization and link building, we can handle it all.

If you enter the keyword "Buy", clicking the "AZ" button will create keywords "Buy A", "Buy B", and "Buy C", and so on, giving you 26 basic keywords to search for related keywords.

This can turn a small initial list into a larger list covering all combinations that begin with "Buy". For Google, you can also use the country extension, so you can search for suggestions from any Google domain such as Google.fr or Google.de.

Whether you want to improve your website's authority or enhance the overseas market influence of your brand website, building backlinks is an unavoidable challenge on the road to becoming a high-quality TDC brand website!

✦ CTMON says ✦

Currently, the international expansion of large home furnishing products from China through cross-border e-commerce channels has become a popular trend. Looking at Google searches for the keyword "home furnishing," its popularity has been steadily increasing.

Of course, CTMON does more than just create a B2B export website for its clients. With its 11 years of experience in overseas digital marketing, it helps businesses find the optimal solution for both conversion rates and precise traffic!

If you agree with our philosophy and happen to have needs related to business websites, Google SEO, social media, etc., remember to send us a private message to get the latest service case studies and all-inclusive setup solutions.