Chinese 3D scanners raised over ten million US dollars in overseas crowdfunding, "capturing" the top spot in multiple international markets.

Track disassembly and cleaning: 3D printing - 3D scanning category

Author: Xiao Chuang

This article contains 2500 words and is estimated to take 7 minutes to read.

According to Mordor Intelligence, the global 3D scanning market reached $2.51 billion in 2023 and is projected to grow to $6.23 billion by 2028, representing a compound annual growth rate of 14.98%.

Chinese brands have also gained a share of the market. Revopoint, a domestic 3D scanner brand, has achieved cumulative sales of over 100,000 units by entering the mid-to-high-end overseas market.

According to reports, as of December 2023, Revopoint had successfully raised more than ten million dollars on Kickstarter.

Revopoint devices consistently rank first in sales on Amazon's UK, French, German, and Italian sites.

On January 21, 2024, Zhixiang Optoelectronics was featured on CCTV's "News Broadcast" and subsequently received extensive coverage from mainstream media such as Xinhua News Agency, People's Daily, and China Media Group.

So how exactly did Revopoint innovate and successfully expand internationally, winning unanimous recognition from official media and becoming a leading brand in its niche market?

P.S.: You can contact Xiaochuang to obtain the "2024 China 3D Printing Industry Panorama Map" , which includes industry analysis, foreign competitor analysis, SEO keyword breakdown, official website content matrix, and social media SNS analysis.

I. Adhere to fundamental innovation and develop core technologies independently.

Identify the pain points of local users abroad
From its inception in 2014, the Revopoint team established a "fundamental innovation" approach. Facing challenges, Zhou Xiang, founder of Revopoint and associate professor at the Institute of Precision Engineering, Xi'an Jiaotong University, stated—

"The microstructure chips we developed in the early stages had poor precision and stability and often failed. With a strong belief, the team persevered in testing, optimizing, and iterating until they finally broke through the bottleneck and achieved technological innovation ."

In 2019, Revopoint's micro-optical chip went into production, reducing the cost of each chip to less than 1/50 and its size to 1/1000.

At the same imaging accuracy, Revopoint's 3D scanners can reduce costs by 1/7 to 1/8 compared to competitors, achieving lower costs and superior performance .  

In 2020, Revopoint launched its industrial scanning 3D camera, "Surface".

In 2021, the handheld 3D scanner "POP 3D" went global, with the first-generation product priced at only $500-$600, which is as low as 1/30th of the products on the market.

In addition, Revopoint has always adhered to the principle of "independent control and self-built production lines" and has fully controlled the core links such as production, assembly and testing.

Subsequently, the Revopoint team developed 3D imaging algorithms and 3D intelligent software, ultimately holding three trump cards: chips, algorithms, and software . This enabled them to achieve vertical integration and optimization of their technologies, creating a strong competitive advantage at the technological level.  

II. Analysis and Deconstruction of the Official Website (Business Website)

Identify the pain points of local users abroad
As of July 2024, direct traffic accounted for 43.83% of Revopoint's website traffic, organic search accounted for 26.89%, and paid search accounted for only 6.77%.

This means that even without Google's paid ad campaign management (SEM), Revopoint can still generate enough organic traffic to bring inquiries.

1.Revopoint   (Business Website) SEO Content Matrix Strategy Breakdown

SEO content matrix is ​​a precise traffic driver for business websites. As long as SEO work is done well, it can bring long-term and stable visits from target customers to the company, which is more effective than paid traffic.

We can intuitively see the overall framework of the Revopoint business website's SEO content matrix. The Revopoint business website divides the blog into—

"3D info", "Applications", "Buying Guides", "Scanning knowledge", "Scanning tips".

This shows that Revopoint's business websites SEO content strategy is controlled by SEO experts.

As we all know, the first principle of SEO work is to achieve indexing by search engines. However, in practice, we must also plan the content matrix from the user's perspective, while taking into account the expression of business or product.

Based on the above three points, we can determine that "3D   info", "Applications", and "Scanning knowledge" are set to be indexed by search engines and to improve the website's search ranking.

"Buying Guides" and "Scanning Tips" are blog content that is designed from the user's perspective but also serves the purpose of being indexed by search engines .

It's safe to say that Revopoint's business website SEO content matrix strategy is quite excellent.

2.Revopoint   (Business Website) Marketing Breakdown

Revopoint's business website has also put a lot of effort into encouraging visitors to make purchases and creating a compelling narrative.

(1) Add a countdown timer for the discount to the homepage banner;

(2) Discount and promotional information is displayed in the center of the banner image;

(3) Four major promises and guarantees at the bottom of the banner image;

(4) The side promotion component slides with the webpage;

The key point is that the side promotion component will remain for a while after the user does not click on it and then disappear, which is much better than the annoying "megaphone" ads on some domestic websites.

3.Revopoint   (business website) localization analysis

At the same time, Revopointbusiness website has done a very good job in the most basic localization. Whether it is the visual presentation or the choice of product terms and website keywords, it all feels like a well-experienced approach.

In particular, the Revopoint business website primarily displays images of foreign real people using the products in its application scenarios sections.

Rather than focusing on a single product use case, this approach plays a crucial role in bridging the psychological distance between visitors to a business website.

As of this writing, Revopoint's official website has 13.8k organic traffic and an Authority Score of 31, which is quite impressive.

Epilogue

Xiao Chuang has something to say.

It is reported that the Revopoint   3D scanner series can significantly improve 3D modeling efficiency, saving more than 60,000 makers and more than 10,000 designers worldwide a total of 1 million person-days of modeling time, and improving modeling efficiency by more than 10 times.

Revopoint adheres to the development policy of "underlying innovation" and insists on independent research and development of core technologies, thereby breaking through foreign technological barriers and establishing a product moat.

Examples like Revopoint, where Chinese brands enter overseas markets and drive prosperity in certain sectors, are not uncommon. Chinese brands are becoming leaders in many categories.

CTMON, with its focus on both conversion rates and precise traffic , has been dedicated to overseas digital marketing for B2B companies for 10 years. It focuses on researching how to help clients acquire accurate, qualified inquiries, and has served over 2000 clients.