Making a fortune quietly! Henan companies are selling Chinese eyeglasses all over the world.

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When people mention cross-border e-commerce, they often instinctively think of southern companies or port cities, while inland cities have a very weak presence. But—

In Zhengzhou, Henan, there is a company that has expanded its business to over 150 countries and regions and has accumulated more than 5 million users worldwide with just a pair of small glasses .

Zhengzhou Xiaomoshou E-commerce Co., Ltd. was established in 2017. Its brand Zeelool is Xiaomoshou's most outstanding international expansion brand.

From 2017 to 2021, Zeelool achieved an annual growth rate of 100% overseas, standing out among many international expansion brands and becoming a dark horse in the cross-border e-commerce industry.

Today, Zeelool, established less than 7 years ago, has become one of the most successful Chinese eyewear brands to develop overseas.

So how did this Chinese brand become the top overseas eyewear brand?

I. A roundabout way to "save the country" and break through the encirclement

As we all know, eyeglasses are nothing new; there are established eyeglass brands everywhere, both domestically and internationally.

When Zeelool was founded in 2017, the domestic cross-border e-commerce industry was already booming, and it was still two years before Amazon banned a large number of large domestic sellers' stores.

Entering the cross-border e-commerce market at this time, especially with products like eyeglasses that have relatively low technological barriers, makes it exceptionally difficult to break through.

Therefore, they chose to seek opportunities in the less competitive customized product category and ultimately decided to enter the prescription eyewear category.

According to Xiao Chuang, Zeelool's breakthrough is inseparable from its extremely high cost-performance ratio and efficient eyeglass fitting service.

(a) It's beautiful and cheap, who wouldn't love it?

The "Zeelool" brand website   glasses priced between $15 and $30, with occasional super sales where they can be bought for as low as $7.

Its rating is generally around 4.9, and the most common customer comments are "beautiful design" and "cheap price".

According to official data, the company offers more than 2,000 styles of glasses, covering a variety of unique silhouettes such as cat-eye, large square frames, and unconventional geometric shapes.

With their rich variety of shapes, colors, and exquisite designs , they offer an extremely wide range of choices for consumers who pursue individuality and fashion.

Furthermore, to meet the needs of different groups, the "Zeelool" business website has categorized products into subcategories such as women, men, children, sunglasses, and blue light blocking.

This allows consumers to choose the right glasses for themselves based on their needs, including the occasion, style attributes, design, material, color, and shape.

We can see that on the bottom left of the first screen of the "Zeelool" business website homepage, there is a price section and on the right, a service commitment section and Google user ratings.

Even with just a glimpse, "Zeelool" demonstrates a remarkably accurate grasp of user psychology.

But those with a keen business sense may have already noticed—

How can one achieve an annual sales revenue of $50 million by selling eyeglasses for only $20, $10, or even $7?

(ii) Profitability: Efficient eyeglass fitting service

It is understood that purchasing eyeglasses overseas is usually time-consuming and involves complicated procedures. From getting the glasses to receiving them, it often takes 1 to 2 months.

Zeelool keenly recognized the pain point of slow eyeglass fitting abroad, and its eyeglass fitting cycle only takes 7-10 days. That is to say, consumers can usually receive the product 14-21 days after placing an order, and the fastest can be completed in 7-14 days.

In addition, Zeelool offers consumers free global shipping, a 30-day return guarantee, and a 1-year free repair guarantee.

It gained fame for its highly cost-effective services, and its eyeglasses fitting service is more profitable than the eyeglasses sales business, which has almost transparent costs.

All of the above is inseparable from the "Zeelool" brand website. At present, companies aiming for international brand expansion must have a business website.

II. The Foundation of Brand Marketing: Business Website

According to PipeCandy's 2023 data, its business website http://Zeelool.com achieved sales of nearly $50 million in the past year.

According to data from SimilarWeb, Zeelool's business website users are primarily from the US market, accounting for 78%.

Of these, 43.96% of traffic came from directly entering the website address, indicating that Zeelool's brand building has been quite successful.

Search engine traffic accounts for 28%, while social media traffic accounts for 16%.

In terms of social media, 91.33% of traffic comes from Facebook , followed by YouTube and Instagram , accounting for 5.62% and 2.10% respectively.

Using Facebook as an example, Zeelool has launched a variety of marketing campaigns to attract potential customers and increase brand awareness, such as offering coupons, limited-time discounts, and free gifts.

In addition, Zeelool frequently interacts with users on Facebook. They post user reviews, product evaluations, usage guides, and encourage users to leave comments and interact under the posts.

In addition, Zeelool regularly launches surveys or polls to understand user preferences and feedback.

It is understood that in its early stages, Zeelool did not blindly invest in brand advertising, but instead quickly collaborated with many Facebook bloggers, successfully increasing brand awareness and achieving higher conversion rates.

Regarding paid advertising, judging from Zeelool's advertising data for a certain month, Zeelool's main advertising channel is Google Ads, followed by Facebook, Instagram, and other channels.

It is evident that Google remains the primary source of traffic information for international trade expansion.

Google SEO (Google Search Engine Optimization) and Google SEM (Google Ads) are both essential tasks for companies aiming to expand into overseas markets.

Epilogue: Little Creator Has Something to Say

Zeelool's success stems from its unique operational and marketing strategies.

On the one hand, Zeelool is committed to branding and attaches great importance to brand building and user experience.

On the other hand, they constantly innovate in marketing, making comprehensive use of social media, collaborating with KOLs, and combining online and offline methods to attract user attention and generate word-of-mouth marketing.

At the same time, we will delve into local needs and carry out personalized promotions based on the characteristics of different regional markets.

Moreover, it has built a global logistics supply chain network, achieving fast and convenient global delivery, which has greatly improved user satisfaction, loyalty and brand reputation.

Most importantly, Zeelool has continuously optimized its product and service quality during its development, providing users with high-quality products and excellent after-sales service, which has won the recognition and trust of users at home and abroad.

In conclusion, Zeelool's success stems from its long-term development strategy and marketing methods that emphasize branding and innovation, providing valuable experience and insights for Chinese companies venturing into the international market.