Is it feasible to machine translate Chinese keywords into English for ad targeting?

Xiao Chuang: This is not feasible. Even with the rapid development of artificial intelligence, machine translation accuracy still has significant problems, especially with technical terms related to product selling points. Inaccurate machine translation means that customers' search terms are completely irrelevant to your advertising, showing the wrong ads to the wrong people. This not only wastes budget but also misleads the algorithm.

For example, the correct translation of "all-pole" in a Hall effect all-pole switch is "Omnipolar," meaning it can be used as either the positive or negative pole of a magnetic field simultaneously. However, the machine translates it separately as "All Pole," which means both "all" and "pole." Furthermore, "Pole" in English also means rod or lever, so the above word becomes "all-pole," which has nothing to do with the sensor.