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Should we control the target countries using ad campaigns or ad groups?
Source: 创同盟
Date: 2024-02-01
Views: 1159
: Use ad campaigns to determine the target country. Google officially stipulates that only ad campaigns can be budgeted. Therefore, unless the advertiser does not intend to enter other countries' markets in the future, the priority of the target location and language is far greater than the product category.
If the priorities of various factors are not clarified in the early stages of account structure planning, it will directly limit the scalability of the later layout, and may even require the entire account to be rebuilt from scratch.
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