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What is Google Tag Manager, and why use GTM to track ads?

Source: 创同盟

Date: 2024-02-01

Views: 1262

Xiaochuang: Google Tag Manager is a tool provided by Google that manages various tracking codes (marketing tags, analytics tags) and other code snippets on websites, web applications, and mobile applications. GTM can deploy the following tags: Google Analytics tracking codes, Google Analytics events, Facebook Pixel, Google Ads conversion tracking codes, and email marketing tool code snippets.

Before GTM, all these codes/tags had to be deployed by IT/developers. Now, many things can be done without them.

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