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Does GTM only support Google products?

Source: 创同盟

Date: 2024-02-01

Views: 1155

Xiao Chuang: No, Google Tag Manager is compatible with many platforms/tools. It offers a wide range of predefined tag templates (such as Google Analytics, HotJar, Twitter Universal Tag, etc.), and website owners can also add custom code using custom HTML tags.

For example, when setting up Facebook Pixel tracking, even without a ready-made template, website owners can still easily achieve this using custom HTML and custom image tags.

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