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What are the differences between Google Tag Manager and Google Analytics?

Source: 创同盟

Date: 2024-02-01

Views: 1136

Xiaochuang: Google Tag Manager does not replace Google Analytics, but helps users easily add Google Analytics tracking codes (tags) to their websites, deploy GA event code snippets, and define rules that must be triggered for each GA code.

Before using GTM, Google Tag Manager (GTM) tracking codes typically needed to be hard-coded by website developers on each individual page. This was extremely difficult when it came to maintaining/updating hundreds of events. However, Google Tag Manager solved this problem because all tags are stored in a single GTM account.

Google Analytics is not the only tag compatible with Google Tag Manager. Other examples include: Google Adwords conversion tags, Google Adwords remarketing tags, Facebook Pixel code, Crazyegg tracking code, Inspectlet tracking code, and any other custom HTML/Javascript code.

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