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Google defaults to broad matching. Should this be changed?
Source: 创同盟
Date: 2024-02-01
Views: 1160
Xiao Chuang: Google Ads offers three match types: Broad Match, Phrase Match, and Exact Match. These match types determine the degree of match between keywords and user search queries.
Broad match is the broadest matching method, where ads will appear on search queries related to or similar to the keywords. However, the problem with broad match is that it can cause ads to appear on search queries that are not very relevant to the ad objective, wasting ad budget. While broad match can expand ad exposure, it is not a good choice in most cases because it can generate low-quality clicks and irrelevant traffic, increasing ad costs.
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