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Why are phrase matching and exact matching considered more accurate?
Source: 创同盟
Date: 2024-02-01
Views: 1136
Phrase match requires the search query to contain the keyword, but other words can be added before or after the keyword. Exact match requires the search query to be exactly the same as the keyword, with no other words. These match types allow for better control over the target audience for ad displays, reduce the risk of irrelevant clicks, and improve ad performance and efficiency. Phrase match and exact match are generally better suited for precisely controlling ad displays, attracting more relevant leads, and improving the return on investment (ROI) of ads.
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