How did it manage to generate 7 inquiries and a click-through rate of 6.72% in just 12 days?

Author: Xiao Chuang

Track Breakdown: Solutions for Current Sensors, Circuit Breakers, Contactors, SSPCs, and Solid State Power Controllers

  How to stand out in the $10.6 trillion B2B market? This is a headache for every foreign trade professional! With increasing market risks, soaring lead generation costs, and intensifying competition... what can be done? Today, Xiaochuang's analysis of real-world cases may be helpful. Remember to add "Xiaochuang" and let's work together! This article contains 1788 words and is estimated to take 4 minutes to read.

Project Background No.1

1. Company Name: Shenzhen VICORV Technology Co., Ltd.

2. Main business: Providing solutions such as current sensors, circuit breakers, contactors, SSPCs and solid-state power controllers to customers in the aviation, railway and shipbuilding industries.

Campaign No. 2 execution data – results seen in 12 days

Part 1. Click-through rate increased to 6.72%. By gaining a deeper understanding of the target audience and competitors, and accurately grasping market positioning and keywords , Weikeway's total ad click-through rate exceeded the account's historical average and the industry average.

Part 2. The cross-selling strategy of online advertising and content marketing for the 7 new inquiries has enabled us to achieve more efficient promotion and reduce the acquisition cost of each inquiry.

Part 3. Attracting Well-Known Major Clients: Through targeted marketing and promotion, the addition of well-known clients such as Intel has opened up potential sales opportunities with major clients.

Part 4. Finding Blue Ocean Markets and Reducing Conversion Costs by 50% Following market research, we quickly decided to launch our product in several emerging economies, including Turkey, Mexico, Thailand, and India. We adopted a strategy of different approaches for different countries to build brand image and increase exposure.

Part 5. Establishing a Differentiated Advantage: Our language localization strategy has allowed us to establish a unique differentiated advantage in emerging markets, helping Werkbear stand out and attract the attention of our target customers.

No.3 Communication details revealed – packed with valuable information!

1. Without market research, you have no right to speak! We conducted comprehensive and multi-faceted research on the target market, competitive environment, consumer needs, industry trends, and future development. Through continuous communication with the head of Weikewei, we formulated effective market strategies and tailored suitable website building solutions.

2. From the client's perspective, we identified pain points and focused on improving the experience! Understanding that our client had a limited advertising budget and that many brand and product specification keywords were already taken by competitors, we decided to concentrate our resources and focus our efforts on attacking the most important markets.

3. Only by accurately identifying user pain points can you make your product a bestseller!

We frequently focus on these four key user aspects:

(1) Does it provide users with everything they want?

(2) Can it consistently provide users with everything they want?

(3) Have you tried to provide users with everything they might like?

(4) How to avoid making users lose interest

No.4 A person who takes concrete actions and dares to think and do!

01 Keyword Testing and Optimization Strategies

To improve search engine marketing effectiveness, we identified the key selling points of our products and created a competitive advantage that differentiates us from competitors, such as high accuracy, competitive pricing, and fast delivery.

During the campaign, we adopted a "broad-to-narrow" strategy, analyzing search terms and purchased keywords, referencing recommended keywords, and optimizing keyword matching to gradually reduce resource waste, increase bids for high-converting keywords, and improve advertising effectiveness and ROI.

02. Language localization is one of the most easily overlooked aspects by those involved in foreign trade promotion. It's important to know that every country has its own local language. Without proper language localization , the consequences will be...

Take the term "all-pole" in "Hall Omnipolar switch" as an example. The correct translation should be "Omnipolar." However, machine translation renders it as "All-Pole," which becomes "full pole"... This is clearly unreliable! At best, it misleads users and reduces website accessibility; at worst, it alienates the target market, and in some cases, it can even lead to legal disputes!

Therefore , we place great emphasis on language localization . Based on this, we designed landing pages that conform to the target market and user browsing habits, and in turn determined the core keywords that carry the landing conversion, such as: product type, application scenario, packaging form, brand and model, etc.

03. Set up the ad group structure

We've also put a lot of effort into relevant keyword dimensions, and establishing ad group structures is one of the key steps.

(1) Four different advertising campaigns were launched in Turkey, Mexico, Thailand and India to ensure that the ads fully covered the search intent of potential buyers;

(2) Based on keyword research, the ad groups were determined as follows: Hall Sensor – Type; Hall Sensor – Application; Hall Sensor – Form; Hall Sensor – Brand (competitor brands); Hall Sensor – Model, to more effectively target the audience and improve the effectiveness of advertising.

(3) At the same time, apply conversion tracking code to continuously optimize the landing page experience in order to further improve the click-through rate and target conversion rate of the ads and continuously improve the user experience.

This collaboration resulted in a click-through rate of 6.72% and 7 inquiries within 12 days! We received tremendous recognition from Wekeway, and we are very grateful for their trust and support of CTMON!

CTMON helps clients acquire a professional, targeted lead generation team for the price of one employee , maximizing lead generation conversion rates. In the domestic and international digital marketing field, we have served over 2000 clients and helped over 31 industries improve conversion rates by 103.75%-387.30%.

On this path, we focus on serving growing businesses, providing services such as brand marketing website construction, online marketing operation, and brand marketing promotion through a brand + marketing approach.

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