Admit it! We've all been fooled by this laser company's overseas digital marketing!

Track selection: laser cutting

Company Analysis: Han's Laser

The laser cutting industry in 2024 was incredibly competitive!

After a period of rapid growth, the international expansion of the laser cutting industry has produced five leading companies: Han's Laser, Bond Laser, HGS, Bentech Laser, and HG Laser. Meanwhile, a large number of emerging brands are also vying for a place in the market! With such fierce competition, how can the market possibly thrive?

According to QYResearch, the global laser cutting machine market is projected to reach US$18,218.36 million by 2030. The Chinese market is expected to grow at a CAGR of 12.44% over the next six years, reaching US$7,776.01 million by 2030! While relying on cutting-edge technology can provide a foothold, what will allow it to go further? Han's Laser has its own solution!

CTMON scrutinized Han's Laser's "international expansion" data and discovered that we'd all been "deceived"...

This is how Dazhu does overseas digital marketing !

Looking at the revenue rankings for the first quarter of 2024, Han's Laser still topped the list with over 2.656 billion yuan in revenue, a year-on-year increase of 9.507%. What word can describe it? Absolutely financially powerful!

Therefore, they chose to do overseas digital marketing this way!

① Establish a wholly-owned subsidiary in the United States with a value of US$60 million

While SMEs are still considering whether to build a business website, how to solve language localization, and comparing and selecting service providers, Han's Laser takes a one-stop approach. For foreign campaign execution business websites, it directly adjusts the brand image, product design, and business website promotion to the localized way that foreigners prefer, thus firmly grasping the market share!

② Overseas digital marketing focuses more on online account security

As a leading company in the laser industry, Han's Laser's business website is also a favorite target for hackers. Once hacked, the website can be paralyzed, services disrupted, data leaked, and reputation damaged. Everyone knows the importance of cybersecurity. Does this mean that growing companies should spend millions every year building defense teams like Han's Laser? CTMON wants to say: If you don't focus on the right things, your manpower and money will be wasted!

Rather than saying they were "deceived" by Han's Laser, it's more accurate to say that many small and medium-sized enterprises were "deceiving" themselves from the very beginning. Each company has a different focus and stage of development, so their operational strategies naturally have different emphases. Blindly copying and imitating others will only backfire.

CTMON offers two suggestions for growth-stage companies in the laser industry on how to build a business website:

① Build a Google SEO business website with webpage speeds as fast as a rocket!

②Build a content traffic matrix for B2B business websites!

Don't believe it? Let's take a closer look at how Han's Laser conducts its campaign execution business website!

Two small details for operating Han's Laser's business website

1. Homepage opening animation : an immersive visual experience.

Han's Laser's opening animation features a design that opens simultaneously from both sides, using a lightweight visual style to create an immersive visual experience . In terms of visual "materials," 3D models and line drawings are integrated with the brand's color scheme to reinforce the brand's heavy-industry, technological brand image.

The structural layer conveys a more intuitive sense of feeling or information architecture; the framework layer prioritizes elements with a "user experience-centric" approach; and the presentation layer makes the visuals fit the brand's tone and be lively and interesting.

Search bar optimization : efficient traffic generation tips

It's worth noting that the search bar isn't a one-off design element, but rather a process that requires continuous optimization . We'll analyze Han's Laser's strategy from a business website perspective:

● Once visitors have learned general information from other sources, popular searches allow them to quickly access the information without having to enter any details;

● When visitors click on the search bar and see popular keywords, they enter the details page out of curiosity, thus achieving efficient traffic generation.

The underlying logic of a growth-oriented business website in the laser industry is nothing more than three aspects: product, traffic, and conversion . What do you think?

This is how growing businesses should create their business websites!

When discussing overseas digital marketing, the internet is inevitably involved, and when discussing the internet, business websites are indispensable. If you want to put on a show, you first need to build a stage! How do you build one?

1. Language localization makes inquiries twice as efficient!

A well-designed business website with localized language is a crucial factor in creating best-selling products and a direct source of traffic for buyers searching for them!

This is where translation quality comes in! It's not just about translating into the target market's language; you also need to pay attention to local usage habits, intonation, special terminology, and writing conventions . Only by doing all of these things well will your translations be truly accepted by your target customers!

2. It caters to the visual preferences of foreigners , and they can't help but place an order after seeing it!

Foreigners' shopping habits differ significantly from those in China. They place greater emphasis on product quality and transparency of product information, and appreciate creativity and uniqueness. Therefore, designing a business website that aligns with foreign aesthetics will guarantee brand exposure!

3. A Google SEO business website with webpage speeds as fast as a rocket!

After more than 11 years of experience in overseas digital marketing, CTMON has some very practical optimization suggestions:

(1) Upgrade the template theme. The new theme is the result of continuous upgrades and iterations. In layman's terms, the second generation is definitely better than the first generation.

(2) Reduce the size of loaded resources and avoid using very large GIFs as the main image. You can use videos instead of large GIF images, and keep product descriptions as brief as possible.

(3) Minimize custom code and regularly clean up apps and marketing plugins in the app store. Delete features that are no longer needed to reduce page size.

In conclusion, a good localized business website is the first step for growing brands in the laser industry to expand internationally. A business website with local shopping logic and meeting the needs of local user experience will maximize goodwill, trust, and inquiry conversion!

Of course, CTMON does much more than just create a business website for its clients; it provides end-to-end overseas digital marketing solutions, from marketing planning to inquiry tracking. Our true value lies in helping businesses find the right competitive advantage, reverse the situation of high costs and low conversion rates, and drive precise marketing growth.

If you agree with our philosophy and happen to have needs related to business websites, Google SEO, social media, etc., remember to send us a private message to get the latest service case studies and all-inclusive setup solutions.