Running a business website will only lead to endless trouble! Just look at this 3D printer...

Track Disassembly: 3D Printer

Author: Xiao Chuang

The global digital wave of 3D printers is propelling Bambu Lab's overseas digital marketing forward!

With the explosive popularity of consumer-grade 3D printers overseas, more and more players are attempting to conquer the 3D printing market by offering increasingly lower prices and lackluster quality. A large number of products of varying quality have been pushed onto the market, and this homogenization and low-end competition has intensified the competition, reduced profit margins, and nearly caused the consumer-grade 3D printing market to collapse.

In the 3D business of "Internet+", Bambu Lab, which simply focused on creating a business website, has suffered a lot...

1. Can a business website really make money by "copying" its competitors? Bambu Lab says no!

Bambu Lab is almost the only established brand in the 3D printing international expansion industry that hasn't joined Amazon and focuses on building a business website. Behind its glamorous image lies a series of trials and errors.

1. Creative Ignition Point : CTMON Discovers the "Formula"

CTMON found that 30% of brands expanding internationally often fall into monotonous and uninspired patterns when creating their business websites, while effectively conveying information. To overcome this predicament, Bambu Lab has continuously redesigned and optimized its creative business website marketing strategies.

Bambu Lab's business website homepage is clearly divided into sections: the homepage mainly features product displays and purchase channel links, while the product introduction pages are technologically advanced and highly dynamic, allowing users to experience the core functions of Bambu Lab 3D printers in an immersive way simply by scrolling down.

The results show that Bambu Lab's brand strategy of focusing on its business website has been successful. SimilarWeb data shows that Bambu Lab's business website now receives over 7.5 million monthly visits, exhibiting a rapid growth curve, and its website traffic far exceeds that of competing brands.

2. CTMON discovers a "new way to play" /体 user experience and satisfaction .

CTMON discovered that the Bambu Labbusiness website has a 3D printing user community. The community offers a selection of 3D printed models for download, a variety of competition projects, most of which come with reward mechanisms, and a good communicative community atmosphere with high user participation.

Within the industry, most business websites have an average dwell time of around 2 minutes, while Bambu Lab can achieve a dwell time of nearly 5 minutes ; the same is true for bounce rate, where leading 3D printing brands have a bounce rate of over 45% for their business websites, while Bambu Lab achieves 37% .

If you're also considering international expansion in the consumer electronics-3D industry but lack practical experience and marketing data for reference, you can download the "2024 3D Technology Digital and Trends Business Website Research Report" compiled by Xiaochuang for free at the end of this article. It contains market insights into specific sub-sectors and the latest industry trends.

II. Bambu Lab's "unconventional" strategy for creating a business website!

1. Digital Marketing Highlights

Bambu Lab achieved a significantly higher monthly visit count than similar brands by relying solely on its business website, without the sales channels of major e-commerce platforms. Social media marketing played a crucial role in driving traffic to the site.

SimilarWeb data shows that social media networks account for a high proportion of 32.95% of PC-based external link traffic to Bambu Lab.com . Among them, YouTube (48%), Facebook (22%), and Reddit (18%) constitute Bambu Lab's main social media presence.

2. Localization Highlights

Due to significant differences in cultural environments between China and other countries, Bambu Lab initially experienced difficulties adapting to the local culture. Given this challenge, language localization became particularly important!

While machine translation technology can quickly generate multiple language versions and save time during business website construction, it must also ensure content consistency and accuracy. Therefore, like Bambu Lab, CTMON utilized three advanced machine translation and editing tools—ChatGPT, Deep, and SmartcatL—to initially complete the translation of website content and product descriptions.

The next crucial step is human intervention to ensure the translated text is not only grammatically accurate but also stylistically and culturally aligned with native speakers in the target market. As a seasoned business website provider with 11 years of experience, CTMON helps you make the right choices for your international trade business based on your client resources, target market, and specific needs!

3.   SEMrush website tool

CTMON believes that for 80% of international expansion players, researching, imitating, and surpassing their peers is a crucial step before launching their business website, and this is especially true for Bambu Lab!

CTMON did it!

(1) The tool we used is Semrush's traffic analysis tool. Enter the competitor's domain name here. A maximum of 5 domain names can be entered. The following are the traffic, visitors, dwell time, bounce rate and other data for each website.

(2) This interface lists traffic data and traffic channel distribution data of competitors' websites over a period of time . You can compare and then filter the websites here.

(3) In the audience overview, you can view the demographic and age changes of visitors to each website, as well as the overlap of visitors to each website.

(4) Let’s take a look at the data on traffic journeys. First, we compare the traffic channels, and then we show the main sources of traffic in detail.

(5) In addition, Semrush has a powerful feature that allows us to use the top pages feature to see which pages on the website have the highest traffic.

(6) It can also use the subfolder and subdomain functions to analyze which folders and subdirectories have the highest page traffic and see the data distribution of different pages on desktop and mobile.

CTMON says brand website

This concludes the demonstration of how CTMON utilizes Semrush to analyze traffic and visitor data from single or multiple competitor websites. We will continue to share content related to Google SEM, B2B export website SEO, and more. Please click "Like" to stay tuned !

Of course, CTMON does more than just create a business website for its clients; it empowers businesses to achieve both high conversion rates and precise traffic! Our true value lies in helping businesses find the right competitive advantage, reverse the situation of high costs and low conversions, and drive growth through precision marketing.

CTMON firmly believes that the digital wave of the 3D industry has arrived, and its future applications will become increasingly widespread. The key is that this is a sunrise industry, with opportunities constantly emerging. What do you think?