CTMONB2B export marketing Google business website SEO optimization work revealed (Part 1)

This article contains 1806 words and is estimated to take 5 minutes to read.

Last week, I shared CTMON's Google Ads (SEM) campaign for the "Industrial Mini PC Foreign Trade Project":

[Click to view] A B2B digital marketer's daily life: After adjusting the strategy, all the data is normal, but there are 0 inquiries for the whole month. The employees are under so much pressure that they resign. Forward...backward?

This article will use the Google SEO work on the business website of this project as an example to share CTMON's standard process and related experience in carrying out Google SEO work on business websites.

1. We keep our word and deliver on our promises.

In April of this year, CTMON aimed to make it easier for customers to manage and maintain their business websites , and to better adapt business websites to the Google search engine , making it easier for Google SEO to improve website authority and ranking .

Therefore, CTMON resolutely decided to carry out a technological restructuring and develop a new system for its business website .

This will inevitably affect the original schedule of the project, but CTMON people only solve problems and do not complain.

Faced with this situation, CTMON staff methodically followed the established plan to expedite the process.

This is inseparable from CTMON's project arrangements, which have been refined based on years of overseas digital marketing experience and meet the best practices for Google SEO of business websites.

It mainly consists of two aspects:

1. Establish a business website with authority in industry topics to attract targeted traffic.

2. Create a high-converting content aggregation page from scratch.

In plain language, it means—

1. Customers only see what they want to see. So what are they looking for? (i.e., how to attract targeted traffic?)

2. The client only cares if you have evidence to prove you're what they want. So what constitutes evidence? (i.e., how to persuade the client to place an order?)

Therefore, we must go deep into the field to find the answer!

Everything begins with learning and research; planning starts with learning and research.

CTMON's first and most important step in developing Google SEO was learning and research:

① Experience the products in person to understand the value and application scenarios of the service company's products to customers;

② Have a clear understanding of the entire business process of the service provider's products, from the initial consultation to the final transaction;

③Focus on recording the products that currently account for the largest share of the service company's revenue and the products and businesses that are expected to be the focus of promotion;

④ Visit and investigate the R&D, production, quality control, sales, and service departments of the service companies;

⑤ Focus on collecting evidence of trust in the service provider's product advantages, highlights, technology, etc., and related materials.

Minutes of a project meeting that underwent anonymization.

During this phase, CTMON staff completed their learning and research summary, foreign competitor analysis, precise SEO keyword mining, website framework and internal link structure construction, and formulated a specific follow-up execution plan.

Broadly speaking, one should have a certain level of understanding of the industry in which the service company operates and its outstanding peers. Ideally, one should have a clear understanding of the business logic and marketing channels of the industry in which the service company operates.

On a smaller scale, it's necessary to understand popular industry keywords, dig out industry keywords with high search volume and low KD values, find precise commercial keywords... and finally complete the construction of the website framework and internal link structure and keyword layout.

Only by successfully achieving the above goals can you effectively manage the key aspects of Google SEO for your business website.

Building industry authority—establishing a content matrix—obtaining precise traffic through blogs.

The content matrix strategy for this project is "from small to large," meaning it starts with commercial keywords in vertically segmented industries with low competition (low KD value), and then moves on to popular industry keywords with high competition.

Therefore, this project starts with the product itself, beginning with its advantages and principles, and gradually expands to industry applications.

At the same time, this client already had a considerable brand awareness; based on CTMON's past experience with similar projects, for companies with a certain level of brand recognition—

High-quality company profile articles are also very beneficial for improving Google search engine rankings and website authority.

According to Google's official Lighthouse tool, the foreign trade project's business website fully meets Google's SEO best practices.

II. Continuous iteration, never stopping

By the end of August, CTMON's new CMS for its business website was gradually implemented. In retrospect, it was all worthwhile; the headaches at the time have resulted in the powerful new CMS for CTMON's business website today.

From the perspective of most important aspects such as website loading speed and security, the improvements it brings to the website are obvious.

This concludes this sharing session. We'll cover "How to Create a High-Conversion Content Aggregation Page for Your Business Website" in the next session.

Epilogue

Xiao Chuang has something to say.

In industrial mini PC projects, CTMON has always adhered to the values ​​of "treating people with sincerity and being grateful." With its professional team and rich experience, CTMON continuously optimizes its work processes, improves service quality, and creates greater value for its customers.

We understand that SEO optimization is a long-term and continuous process that requires constant learning and adaptation to market changes.

Therefore, CTMON will continue its efforts to enhance its technological capabilities and innovation in the future, providing clients with higher-quality and more efficient B2B digital marketing services. CTMON believes that through collaborative efforts with clients, it can help them achieve better business growth and brand development, enabling them to stand out in the fierce market competition.
At the same time, we look forward to collaborating with more companies to explore the infinite possibilities of B2B digital marketing and make greater contributions to the development of the industry.