400 B2B inquiries a month? Choose the right path in foreign trade, and even parts processing can take off!

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Today's post will discuss a B2B processing company in Bao'an District, Shenzhen. They are well-known in the industry for their domestic and international trade, and their B2B export website accounts for nearly 10% of global industry traffic during peak periods.

Recently, his business website has averaged over 200,000 visits per month. Even assuming a 0.2% conversion rate for leads , that's at least 400 leads per month . That's astonishing!

This kind of lead generation efficiency is something that B2B companies can't even dream of!

Let's take a look at their company's official website introduction:

Shenzhen RapidDirect Industrial Technology Co., Ltd. (hereinafter referred to as   ) was established in March 2019. It is a technology-driven collaborative manufacturing platform that focuses on the production and processing of customized parts.

Through its own factories and manufacturing network,   provides global enterprises with one-stop manufacturing services such as CNC, injection molding, sheet metal, and 3D printing, as well as complete solutions from prototyping to mass production.

RapidDirect is committed to bridging the social challenge of the design-to-manufacturing gap through technology, aiming to create a society where innovation is highly efficient and manufacturing is effortless, and to becoming an indispensable partner for innovators and craftsmanship-driven factories.

I. Traffic Status of RapidDirect Business Website

According to SEMRUSH data, in less than five days of November, RapidDirect's pageviews reached 126,300, which is quite remarkable. It's worth noting that RapidDirect's business website has an Authority Score of 37, which, I can confidently say, is significantly higher than many publicly listed companies' business websites. The Authority Score is an indicator used to measure the authority and credibility of a global information website or individual in a specific field. Furthermore, RapidDirect received   visits in September, with an average visit duration of 9 minutes and 25 seconds , far exceeding the industry standard for B2B export websites. Globally, in September, its website traffic accounted for 8.51% of the industry's total traffic .

Looking back at the overall organic keyword situation of "RapidDirect" on Google search engine, they achieved a business website traffic level of nearly one-tenth of the industry average in just over three years .

The only discordant point is that the bounce rate in September actually reached   %.

Since we can't access the backend data of the "RapidDirect" website, we suspect the main reason might be—

This high bounce rate comes from information-seeking users who spend time reading articles but don't need the website's services ; they leave once they've finished reading.

The subsequent analysis confirmed this conjecture.

II. Where does traffic come from?

Data from SEMRUSH shows that eight of the top ten keywords for "RapidDirect" in organic search traffic rankings come from business website blog pages.

His business website SEO really did a great job, capturing many highly competitive keywords related to the company's business.

For example, the word "bronze" is very popular with 49.5k searches; the competition is fierce with a keyword difficulty (KD) of 78, but this company managed to achieve the number one ranking in business website search traffic sources, excluding brand keywords.

Given that many keywords have high KD values, it is truly remarkable that "RapidDirect" can achieve such high rankings for these keywords.

This SEO strategy of improving a business website's ranking for relevant keywords by publishing valuable content is a common practice for overseas B2B companies . CTMON also follows this approach and strictly adheres to Google SEO best practices when providing services to its clients.

II. How did the word "traffic" come about?

The SEO journey of "RapidDirect" is a prime example of how things can develop gradually and produce results slowly.

As can be seen from the blog section of his business website, his first blog post was published on January 2, 2020.

◆ Early Exploration Phase in 2020

Early 2020 marked the beginning of RapidDirect's true foray into content-driven SEO. Two articles were written at the start of the year, in January and February respectively. More content wasn't written until May and June, at which point the SEO efforts began to show results, though not significantly, with only around 500 search terms. Blog publishing paused for two months. Five more articles were written in August, and another five were published before the end of the year, bringing the total to around 20 articles. As SEO professionals know, Google is relatively slow to flag content traffic in highly competitive regions, but despite this, RapidDirect's search terms reached over 1300 by the end of 2020.

◆ Accelerated Development Phase in 2021

Starting in August 2021, his family began updating their blog at an unprecedented pace, producing nearly 20 posts per month. In November and December 2021 alone, they published over 90 posts in those two months. This high-intensity content output yielded significant results: by the end of 2023, the number of searches for "RapidDirect" exceeded 10,000, indicating that their investment in SEO was beginning to pay off.

◆ Virtuous cycle phase in 2022-2023

From 2022 to 2023, RapidDirect continued to publish blog posts on its business website. Benefiting from the consistent blog posts, the website's search term volume and AS (Actions Per Second) score increased, gradually entering a positive feedback loop. It can be said that RapidDirect's strategy of using blog posts for SEO achieved relatively ideal long-term results, further consolidating and improving the website's performance in search engines and the development of related businesses.

In September, organic free traffic from Google search accounted for 61.09% of the total website traffic, which means that nearly 150,000 potential customers may have automatically found the site through Google search.

Based on the data results, the SEO strategy used by overseas digital marketing companies and CTMON is correct. In the next issue, we will analyze and appreciate the business website planning of "RapidDirect," so stay tuned.

Epilogue: Little Creator Has Something to Say

Although you may have heard the following statement countless times, I still want to emphasize it again:

SEO work takes time to accumulate before it becomes effective.

If you don't have a long-term perspective on this, then it's advisable to choose other B2B export marketing routes.

CTMON has served hundreds of clients from various industries. Often, companies see their competitors succeeding in international expansion through B2B export websites and hope to quickly and cost-effectively replicate that success.

However, the reality is that everyone doing SEO hopes to rank their product or company's search terms among the top results, making the competition extremely fierce...

However, if you don't consistently contribute content to search engines over a long period of time , how can search engines give you high rankings and make you appear at the top?

In most cases, you need to demonstrate to search engines that you can provide valuable content for search users by outputting content related to long-tail keywords.

Then, you gradually build your reputation in search engines, eventually creating a positive cycle. This timeframe can even be measured in years.

Just like "RapidDirect" which we analyzed today, it took three years of continuous effort to achieve its current results, and all the hard work has paid off.