True or false? Can a Shenzhen parts processing company get 400 inquiries a month solely through SEO?

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Previous posts recap: 400 B2B inquiries a month? Choosing the right path in foreign trade can make even parts processing take off!

   In last week's post, we explained how RapidDirect's business website attracts a steady stream of visitors through consistently high-quality blog content. In September, its share of industry-wide Google search traffic reached approximately 10%.

Some readers unfamiliar with Google SEO might wonder, "Can writing a blog really bring traffic to a business website?"

I can confidently say that Google SEO is not simply about writing blogs; blogging is only one part of the SEO process.

Today's post will use the content aggregation page 【CNC Machining】of the "RapidDirect" business website as an example to discuss SEO keyword layout.

I. SEO Content Aggregation Page

Before we delve into the details, let's first introduce the "content aggregation page":

• A content aggregation page is a page that brings together related content (such as articles, products, videos, etc.) from a website around a specific theme. It acts like a content hub, aggregating scattered content snippets through specific rules or thematic threads, providing users with a comprehensive and centralized information resource.
• Content aggregation pages not only improve the visitor browsing experience, but also, because they align with search engine preferences, they can easily boost keyword rankings and positively contribute to the indexing and ranking of other pages on the website.

A well-designed SEO content aggregation page needs to balance keyword placement and page conversion rate . Generally, content aggregation pages don't have as much text as blog posts, so there's less room for keyword insertion.

If we insert keywords indiscriminately, the text content on the page will be too high , making it visually unappealing and thus lowering the overall conversion rate of the page .

Therefore, one of the core tasks in creating a high-traffic, high-conversion SEO content aggregation page is...

The key to this work is finding a balance between keyword placement and user experience.

1. Naturally integrate keywords with the copywriting;

2. Place keywords outside the user's visual field.

Let's see how "RapidDirect" achieves the above two points.

II. Keyword Layout on Aggregation Pages

1. Insert keywords into the title tag

Because the placement of keywords is limited, we need to include key keywords in title tags (H1/H2/H3) to increase the keyword weight on the page.

Below are some of the title tags for this aggregation page:

H1: Custom Online CNC Machining Services

H2: CNC Machining Services for Custom Parts

H3: Custom CNC Milling Services

H3: Custom CNC Turning Services

Here, RapidDirect effectively uses H1, H2, and H3 tags to layer the content, allowing users to clearly and intuitively understand the different types of CNC machining services offered by the company. The titles naturally incorporate important keywords such as "CNC Machining," "CNC Milling," and "CNC Turning," which helps search engines better crawl and index the page content, thereby improving keyword ranking and page authority. 2. Incorporating keywords into the copy.

Let's go back and look at the " Custom CNC Milling Services " content on the second screen of the 【CNC Machining】 aggregation page.

Embedding so many keywords in such a concise document carries the risk of over-optimization. However, we can still glean optimization strategies: naturally integrate keywords with the text. Don't just simply list the company's advantages; appropriately incorporate keywords. For example, from a reading perspective, to explain the scope of this customized service, given that it has been clearly stated earlier, the normal expression would be:

“Milled for prototyping and production.”

However, the expression incorporating the keyword " Custom milled parts   " is:

“Custom milled parts for prototyping and production.”

II. Choosing the right SEO strategy

Next, let's discuss the SEO strategies of the "RapidDirect" business website at different stages. I want to reiterate that SEO work ultimately serves actual conversion results, which is why content aggregation pages also need to have a marketing aspect.

SEO strategies differ at different stages of a business website's development.

Let's take the content aggregation page [CNC Machining] as an example:

Before RapidDirect's redesign in mid-April of this year, the content aggregation page [Materials] still had an internal link to [CNC Machining].

This helps improve the weight and importance of the "CNC Machining" page in the eyes of search engines, as well as the ranking of the page's keywords.

We can see that the previous version of "RapidDirect" placed more emphasis on CNC Machining, even using a separate content aggregation page called "Materials" to provide traffic for it.

However, the redesigned RapidDirect not only removed the CNC Machining internal link from the Materials section, but also deleted many small details that previously showed obvious SEO flaws. For example, the previous CNC Machining homepage was densely packed with keywords.

After the redesign, the text description here only retains two and a half keywords, improving the user browsing experience.

As we can see, the redesigned "RapidDirect" business website focuses on user browsing experience and marketing, and does not perform obvious SEO operations in the H1 section.

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Due to space limitations, this post will end here. If you are interested, please leave a comment in the comment section to discuss.

Epilogue: Little Creator Has Something to Say

SEO work takes time to accumulate before it becomes effective.

It's not just about consistently producing high-quality content within the industry to make your business website more aligned with search engine preferences and attract and retain visitors;

In addition, it is necessary to carry out keyword layout, website structure and internal link optimization for various pages of the business website, and also to consider the marketing effectiveness and user browsing experience of the business website.

All of this requires thorough and in-depth learning and research before building a business website.

Competition is becoming increasingly fierce across all industries.

Are you planning to generate leads through your business website?

Still want to "reduce costs and increase efficiency"?

We must do the right thing!

CTMON dares to say that export businesses that still treat SEO as just blogging will be left far behind by their peers who are serious about SEO.

The "RapidDirect" business website captured nearly 10% of the traffic market in just 3 years.

What are you waiting for?