The client has high requirements, strict auditing, and frequent data checks, but this might be the favorite of B2B export marketing companies...

This article contains 1985 words and is estimated to take 5 minutes to read.

"Can you manage?"

It is understood that before this client approached CTMON last year, he had already talked to some Google SEO service providers. He already had a stable service provider, but for some reason he started looking for a service provider again, which led to the opportunity for us to provide services.

When we accepted the commission from a listed company that had been established for nearly 20 years, it would be a lie to say that we weren't nervous. All members of the B2B export marketing team were on high alert, determined not to let our clients down.

Now, a year later, we have achieved the following results:

In addition, there is the number of inquiries, which is of great interest to everyone. From a number of tens in the first month when CTMON took over , it has maintained more than two hundred inquiries per month for the past four consecutive months . This part is more private, so I will not show specific screenshots.

CTMON guarantees that these inquiries are generated through SEO optimization efforts and are distinct from inquiries obtained through Google Ads promotions.

While this result also stemmed from CTMON's service, it must be said in a realistic way—

When performing the same Google SEO work, a company website with a well-established brand will ultimately perform better.

(Out of respect for the client and for confidentiality, no client-related information will be displayed in this document.)

I. Business Website Problem Diagnosis

1. Website loading speed diagnosis (1) Problem found: ① The website is expected to load in 7.27 seconds in Washington, D.C., and in 6.02 seconds in Europe.

② The website's average loading time on mobile devices is 20.3 seconds, while the average loading time on PCs is 4.6 seconds.

③ The business website's server is located in the United States and France. The server should be selected based on the target country of the product.

(2) Specific improvement measures:

① Adding a CDN to the website server can shorten the initial server response time and improve website loading speed;

② Compress the image size, keeping each image under 100KB;

③ Delay loading off-screen images by adding the "lazyload" tag to the images;

④ Reduce unused CSS;

⑤ Uses next-generation formats to provide images. Image formats such as WEBP and AVIF generally have better compression effects than PNG or JPEG, resulting in faster download speeds and less data traffic.

2. External Link Analysis

In October 2023, the client's business website had 4,000 backlinks from 768 websites. CTMON randomly checked some of them, and the backlinks were relatively natural and diverse, with no major issues.

His website's backlinks mainly come from three sources: sponsor links from exhibition websites, brand links from distributor websites, and paid press release links. The problem is that the backlinks are too concentrated on the homepage; the number of backlinks on product category pages should be increased. ...Other steps in the business website problem diagnosis process will not be explained in detail here; for more information, please click the image below.

II. Targeted SEO Optimization

After a comprehensive and systematic diagnosis of the problems and background research on Google SEO, CTMON summarized all the issues into the following three main aspects:

(i) The website has a crude structure, chaotic tag settings, and virtually no SEO technical support.

The website's product categories are not detailed enough; major product categories can still be further subdivided into smaller categories. The use of H1 tags on pages is inconsistent, reducing Google's crawling efficiency and accuracy. Furthermore, technical SEO practices such as URL settings, sitemap submission, and the addition of the http://Schema.org tag have not been implemented.

(ii) Low inquiry conversion rate

The product aggregation page lacks hierarchy and visual differentiation, and is not attractive enough to users, making inquiry conversion difficult.

(III) The market is becoming increasingly competitive

Competitor websites hold a ranking advantage in search results, making it difficult to reach potential customers. Several core keywords are ranked favorably by competitors.

To address the existing problems mentioned above, we will focus on two main aspects : conversion rate and precise traffic targeting.

1. First-hand accurate traffic information

(1) Keyword mining: In-depth exploration of customer projects, in-depth research on non-brand keywords, and finding more keywords that are related to customer business, have traffic, and have ranking opportunities.

(2) Build a content matrix to accurately cultivate inquiry leads and lay out a content matrix around topics that are continuously gaining popularity in the category .

2. First-hand conversion rate

(1) Modify the old aggregation page and plan a new aggregation page to increase marketing appeal.

Design entirely new aggregation pages with high density, strong connectivity, and high interactivity;

The original primary aggregation pages such as "Mobile Computer" and "RFID Devices" have been modified, and secondary aggregation pages with high-search-volume keywords such as "Handheld Mobile Computer" and "Wearable Computer" have been added to increase user dwell time.

(2) Optimize website structure and internal links to enhance user experience.

Build a website structure that conforms to Google SEO based on user search habits, increase the relevance between pages, sort out the hierarchical structure, connect internal and external data, and form a page weight distribution and transfer.

Epilogue: Little Creator Has Something to Say

In addition to the above, business website issue diagnosis has been ongoing throughout our service.

We continuously monitor changes in Google's official search engine algorithm and adjust our clients' business websites accordingly.

Oh, and there's also the launch of the Google SEO Focus Blog. As mentioned at the beginning, the client understands Google SEO and has strict requirements for the professionalism of the service provider.

For example, regarding the selection of blog topics, CTMON submitted a plan of 20 topics for initial internal review at the beginning of the month, which was then reviewed by the client company.

As for blog content, the client company's two departments dedicate significant time and manpower to reviewing each piece individually, providing feedback on its marketing effectiveness and professionalism before it can be published.

We would also like to thank our customers for their trust and high expectations of CTMON, which helps us to continuously improve our service standards and capabilities, and create greater value for our customers.