Is this the legendary "number one business website" in the LED display manufacturing industry, surpassing even industry leaders?

This article contains 2701 words and is estimated to take 7 minutes to read.

According to TrendForce, the global LED display market is projected to reach $7.516 billion in 2024, a 2.8% increase from the previous year, and is expected to grow to $10.2 billion by 2028.

Currently, eight of the top ten companies in the global LED display market share are from China, including Leyard, Unilumin, Absen, and Skyworth.

It's not entirely accurate to say that over 80% of the world's LED displays are "Made in China." This gives you an idea of ​​just how fierce the competition is in China's domestic LED display manufacturing market.

This time, we'll be discussing Linsn LED, known in the industry as the "number one B2B export website for LED displays," and see what makes their business website so good.

I. Secrets to Top Rankings

Rumor has it that his family is the first company in China's LED display industry to do business website SEO entirely according to foreign thinking.

It is said that during peak traffic periods, the "Linsn LED" business website receives a steady stream of over 100 online inquiries every month.

Therefore, I was somewhat incredulous when I saw that the "Linsn LED" business website had only 1.1k organic search traffic in November.

Because there seems to be less traffic right now.

According to SEMrush data, the first time that organic search traffic for "Linsn LED" showed exponential growth was in June 2019, when it suddenly surged from 487 monthly views to 2.6k.

From this perspective, back when other domestic counterparts had not yet officially launched their business websites, a business website with 2.6k visits per month could indeed reliably generate more than 100 online inquiries.

It's worth noting that the combined organic traffic and paid traffic of the current industry leader, Unilumin, is less than half of what it was after its surge.

How did the "Linsn LED" business website achieve such a surge in organic traffic?

I investigated the sources of this organic traffic and found that it mainly came from brand keywords. Moreover, the keywords for organic traffic sources were not significantly different from those in May. The only difference was the surge in traffic for brand keywords.

I suspect that "Linsn LED" must have had a significant offline exposure overseas in May 2019, which led to a surge in website traffic as visitors searched for the brand's keywords.

II. Being overtaken by a partner client?

The image you see now shows Unit-LED, which was "closely competing" with "Linsn LED" in November and was neck and neck. I was surprised to find that "Linsn LED" was the first company listed in the first column of their business website.

Is this the story of a former underling rising to power and battling against a big boss?

While the data above is insufficient to conclude that the "Linsn LED" business website is less effective than Unit-LED, it's possible that some of their different optimized keywords had a greater impact.

However, this also illustrates, in a sense, that the export path for OEM manufacturers is through business websites.

I spent some time digging into the posting history of "Linsn LED" and Unit-LED's business website blog:

In 2024, Linsn LED published 56 articles on     END; Unit-LED published 28 articles     END.

Despite the nearly 50% difference in the number of posts on the two blogs, "Linsn LED" still couldn't escape its fate of being entangled with Unit-LED.

It's even possible that Unit-LED business websites get slightly more organic traffic from search results.

Therefore, business website SEO is never just about writing blogs.

Based on my experience, the quality of the blogs is not the core factor causing this result, especially given the significant difference in the number of blogs published by both sides.

So, where exactly does the problem lie?

3. Content aggregation pages that drag down the website

Due to space limitations, we will not conduct a comprehensive diagnosis, but will instead focus on discussing content aggregation pages that have a significant impact on the overall business website.

Outdoor LED Display Screen| LED Signage Manufacturer - Linsn LED​www.linsnled.com/outdoor-led-display

In Stock! Outdoor LED Display Module With Factory Price - UNIT LED​www.unit-led.com/led-display-module-panel/outdoor-led-display-module

(a) Page Design

It's obvious which page offers a more comfortable reading experience. Furthermore, the latter's design layout is more suitable for responsive content presentation.

(ii) Marketing copywriting

The former doesn't have any marketing copy; it's just a simple introduction to the business (not even the product). The only thing that can be considered marketing is the contact form on the right.

However, under normal circumstances, users will not easily give out their contact information before trust is established.

The latter, in addition to concisely introducing the product and its features, also separately listed and showcased the advantages of its own products to draw the attention of visitors.

In my opinion, the latter is the correct approach for a qualified product aggregation page, achieving both high conversion rates and accurate traffic tracking .

Ensuring page conversion rates is also a crucial aspect that SEO efforts must fully consider.

(III) Keyword layout and internal link setup

In my opinion, the keyword layout and internal link settings of "Linsn LED" are set up for the sake of setting up, completely disregarding user experience and potential negative impacts.

This is because there is a high chance that Google will judge this as excessive stacking and optimization, which will result in penalties such as reduced organic traffic and demotion.

For example, when a mobile device enters this page, the first screen is filled with long navigation bars. This is because the page design has not kept up with "responsive design" and is just making do with "hard responsive design".

Let's look at their common approach – inserting a blog at the end of the product aggregation page.

- Unit-LED Product Aggregator Page Footer Blog Directory -

-   "Linsn LED" product aggregation page bottom blog directory -

In comparison, using the same SEO techniques, Unit-LED's blog is shorter, and the headings of key paragraphs are bolded. I believe this shows greater attention to detail.

Even if Unit-LED does better in the points mentioned above, it still can't compare to Linsn LED's many years of experience in business website SEO.

While business website SEO doesn't show results as quickly as Google Ads, once it does, it takes competitors a long time to catch up.

Excellent business website SEO can give newcomers a first-mover advantage.

Epilogue: Little Creator Has Something to Say

I've heard a lot of feedback from clients who said they tried Google SEO before, but the results were not obvious and they gave up.

I can understand that domestic enterprises generally have a unclear understanding of Google SEO in foreign trade, and most of them think it is the same as advertising content.

They may have come into contact with Google SEO because of the pandemic; they heard that a certain company had a surge in orders by doing Google SEO, so they all followed suit.

The two companies mentioned in the article only started focusing on Google SEO in 2021. However, "Linsn LED" had its business website established earlier and had done some basic SEO work.

In my opinion, doing SEO is similar to being a person. Do we expect to receive a windfall just because we do a few good deeds?

By consistently producing high-quality content that is valuable to users, you are quietly building your business website's reputation on search engines.

This established reputation is enough to make it difficult for competitors to catch up. Similarly, if competitors are all doing business website SEO, not doing so is equivalent to falling behind.

In the future, it will require a greater investment of time and money to catch up.

The best time to plant a tree was ten years ago; the second best time is now.