Standing on the path of Anker's defeat, he aims to "disrupt the industry and set a true benchmark and standard."

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Those who follow the CTMON WeChat official account may have noticed that the garden culture in Europe and America has stimulated a lot of demand and also driven the rise of many domestic manufacturers.

For example, there's Yuanding Intelligent , which holds the second-largest market share globally in the pool robot sector, and Positec, which has an 18% market share in the European yard power tool sector.

Today we're sharing about the brand "Airseekers," which launched its first crowdfunding product in April of this year.

It is worth noting that the lawnmower robot market is currently extremely competitive, with even industry giants like Anker having withdrawn from it.

So why did "Airseekers" dare to enter the game at this time? What exactly is it relying on to break through?

"This is precisely the significance of my entry into the lawnmower industry: to create a lawnmower that truly meets user needs, disrupt the industry, and set a real benchmark and standard."

- Hu Yue

First, do not be afraid of difficulties, and do the right thing.

According to reliable data, the global market size for automated robotic lawnmowers was approximately $3 billion in 2023. The compound annual growth rate is projected to exceed 12% between 2019 and 2025.

A Mordor Intelligence report shows that Europe had the highest penetration rate of lawnmowers in 2021, with some countries such as France reaching 45%-60%.

Incidentally, the penetration rate of automated robotic lawnmowers in North America is less than 3%, indicating that the target audience's awareness of robotic lawnmowers is still insufficient.

Hu Yue is the founder of Changyao Innovation. After conducting detailed research on the target groups of lawn mowing in Europe and the United States and studying the lawn mowing robot products on the market, he believes that user needs have not been truly met and there is a serious problem of manufacturers following the trend.

He discovered that even lawnmowers on the market that use more advanced autonomous driving solutions, such as UWB technology (which enables high-speed data transmission and high-precision positioning) and RTX technology (which enables real-time differential positioning via base stations), cannot completely solve the lawn mowing problem in certain scenarios, and the cost is not low.

For example, some users have small lawns with irregular terrain and obstacles such as trees and doghouses.

"This scenario is not suitable for RTK solutions because the lawnmower's location can be lost due to tree shade or being in a corner," said Hu Yue. Moreover, these users are quite price-sensitive.

Products that can offer reasonable prices and address complex lawn mowing needs will undoubtedly stand out in this highly competitive market.

Therefore, he believes that vision-based solutions are the only technological development trend for intelligent lawnmowers.

"Doing the difficult but correct thing, vision technology is very difficult, especially outdoors, where there are factors such as lighting and shaking that interfere. Currently, no robot company can do it well."

However, vision has a great appeal. It has better environmental and semantic capture capabilities, is the most human-like sensor, and can accumulate a larger amount of data, forming a data flywheel with higher barriers to entry.

Of course, the price is also cheaper; the cost of one camera is no more than 25 yuan.

Is the market really as he judged it?

Second, be bold and put your ideas into practice; practice makes perfect.

"Airseekers" has opened up an essential path for hard technology companies to expand internationally—overseas crowdfunding.

In April of this year, the company launched a pre-sale campaign for its first product, "Tron," and "Tron Max" on the Kickstarter platform.

Within just one month, its crowdfunding amount exceeded HK$17.52 million, equivalent to US$2.2 million, a remarkable achievement that demonstrates the product's strong market appeal and high user expectations.

Just this past November, "Airseekers" successfully secured another tens of millions of yuan in Pre-A round financing .

The investors include Gree Group (lead investor), Tongchuang Venture Capital, Peak Patient Capital, Zelos Capital, and X Group.

This fully demonstrates the development potential of "Airseekers" and its market recognition, and also provides a solid financial guarantee for its subsequent business expansion and product development.

Currently, Changyao Innovation has been delivering products pre-ordered through online and offline channels in batches, and has successfully completed the delivery to the first batch of crowdfunding users.

In addition, Changyao Innovation has established branches in the United States and Europe and signed agreements with more than 20 membership-based retail stores, with plans to further expand to other countries in the future.

Changyao Innovations expects to officially launch sales through its overseas business website soon, with the first product priced at over $2,000.

III. Why did Airseekers create a business website?

To ensure long-term success in overseas markets, Airseekers' business website is not only meticulously designed but also focuses on search engine optimization (SEO).

By specifically optimizing keywords, content, and technical structure, Airseekers is able to improve its website ranking on search engines such as Google, further attracting potential customers and increasing the conversion rate of organic traffic.

Specifically, SEO not only helps them increase brand exposure in the short term, but also effectively increases customer trust, making it a channel for sustainable growth.

As can be seen, Airseekers' business website first generated data on SEMrush last November, indicating that their business website was prepared at least a year in advance.

Judging from the website navigation bar, the "Airseekers" business website has also reserved an SEO entry point.

However, judging from the video placed in the banner on the homepage, the current focus is on brand display.

The "Airseekers" business website showcases a wealth of authoritative media and user reviews from around the world to provide credibility and endorsement for the brand.

In fact, this is also part of SEO optimization.

By showcasing user reviews and industry recognition , websites can gain high trust from search engines like Google, thereby achieving higher rankings.

Google's ranking algorithm depends heavily on content authority and credibility. High-quality reviews and third-party recommendations can strengthen a page's credibility and improve its position in search results.

In addition, "Airseekers" has been launched on mainstream social media platforms such as YouTube, Facebook, and Instagram, and has collaborated with local influencers overseas, achieving impressive video viewership results.

It is worth mentioning that SEO is also of great significance to cross-border e-commerce.

Through sophisticated SEO strategies, especially SEO optimization for overseas markets , "Airseekers" can effectively increase its global market exposure.

When target consumers search for keywords related to lawnmowers, they should be able to see "Airseekers" product information immediately, which is crucial for improving product conversion rates .

Epilogue: Little Creator Has Something to Say

As more and more companies enter the market, competition is becoming increasingly fierce. Especially with the support of smart hardware and AI technology, products naturally gain greater exposure and attention in terms of marketing. In this context, products equipped with new technologies, especially AI-related technologies, often gain a first-mover advantage in communication and quickly attract market attention.

However, the introduction of new technologies does not simply mean establishing a foothold in the market. They must be validated in practice to truly meet consumer needs and market expectations. Before their marketing advantages are fully realized, ensuring the stability of these "new" technologies in real-world applications becomes crucial for a product's ability to truly succeed in the market.

Especially in regions like Europe and North America, differences in consumer shopping psychology, cultural preferences, and policy environments necessitate precise localization strategies from businesses. Only by deeply understanding the market, respecting cultural differences, and developing marketing strategies tailored to local needs can brands stand out in fierce competition and steadily expand their market share.

For emerging brands like Changyao Innovation, which have just entered the lawnmower market, successful practical verification, accurate market positioning, and innovative technology applications will determine whether they can take root and develop sustainably on a global scale.

CTMON has been focusing on overseas digital marketing for B2B companies for 10 years, dedicating itself to researching how to help clients obtain accurate qualified inquiries, and has served more than 2,000 clients.

We help companies increase their inquiry conversion rate by 103.75%-387.30% , and achieve a return on investment (ROI) of 39.55%-216.02% .