Why create ad variations? Was it because we didn't plan it well when we launched it?
Xiaochuang: It's rare to see an ad campaign generate a large number of leads or sales quickly from day one, and cre
Choose between manual bidding or automatic bidding.
Xiao Chuang: Using manual CPC allows for better control over bidding in the long run. However, if you plan to test an ad
What's this about a keyword list? Can't I just directly target keywords that are relevant to me?
Xiao Chuang: When running Google Ads, creating a negative keyword list is very important because it can help prevent ads
When creating an ad campaign, Google selects the Search Network and Display Network by default. Is this a problem?
Xiaochuang: When creating a search network campaign, Google offers the option to choose the search network, display netw
Is it feasible to first run the ads to drive traffic to the website homepage, and then gradually build the landing page?
Xiaochuang: I don't recommend doing this. There are two key factors that affect the landing page:1. Can traffic be
I've set up conversion tracking, and the data shows daily conversions. Why isn't the sales team reporting any inquiries?
Xiaochuang: Unprofessional techniques may record user behaviors unrelated to conversion as conversions (such as mistaken
What are the differences between Google Tag Manager and Google Analytics?
Xiaochuang: Google Tag Manager does not replace Google Analytics, but helps users easily add Google Analytics tracking c
What is a Trigger in GTM?
Xiao Chuang: A trigger is a condition that evaluates whether a tag should be triggered. In Google Tag Manager, all tag t