What's this about a keyword list? Can't I just directly target keywords that are relevant to me?
Xiao Chuang: When running Google Ads, creating a negative keyword list is very important because it can help prevent ads
When creating an ad campaign, Google selects the Search Network and Display Network by default. Is this a problem?
Xiaochuang: When creating a search network campaign, Google offers the option to choose the search network, display netw
Is it feasible to first run the ads to drive traffic to the website homepage, and then gradually build the landing page?
Xiaochuang: I don't recommend doing this. There are two key factors that affect the landing page:1. Can traffic be
I've set up conversion tracking, and the data shows daily conversions. Why isn't the sales team reporting any inquiries?
Xiaochuang: Unprofessional techniques may record user behaviors unrelated to conversion as conversions (such as mistaken
What are the differences between Google Tag Manager and Google Analytics?
Xiaochuang: Google Tag Manager does not replace Google Analytics, but helps users easily add Google Analytics tracking c
What is a Trigger in GTM?
Xiao Chuang: A trigger is a condition that evaluates whether a tag should be triggered. In Google Tag Manager, all tag t
What exactly is a Tag in GTM?
Xiaochuang: A tag is a piece of code typically used to send information to third parties, such as Google Analytics. Tags
Can multiple websites be placed in a single GTM container?
Xiao Chuang: Sure. But you need to be more careful when setting triggers, because sometimes you might only want to trigg
